Video is the new black. This Year over 74% of all online content will be video. If you’re not using the power of video, We’ll guarantee your competitor's are. The Rhetoric is a video production house, specialising in creating authentic and engaging online content for businesses, big and small.

Video is the New Black


Storytelling through video is the most powerful form of communication of our time. By 2020, 80% of all of the world's internet traffic will be video content.

The Rhetoric is a video production house, specialising in creating authentic and engaging video content.

Every production is carefully choreographed, each crew member carefully selected.

Curated by David Dixon, The Rhetoric works with some of Australia’s best creatives, filmmakers, editors & motion graphics specialists to bring unique stories to life.

David is also the co-founder of One Girl, a non profit organisation that believes every girl deserves the right to an education.

To date One Girl has provided over 30,000 women and girls across Sierra Leone and Uganda with access to education.


Thought Leaders

Your Story is Your Most Powerful Asset.

What makes you stand out today is your story. Be proud of it. Embrace it. It's what makes you unique. We'll work with you from the get go, unraveling each thread until we find the heart of your story. Then using the best film techniques we'll bring it to life. 

We Make Positioning Videos, Speaker Showreels, Manifesto Videos and Online Training Programs for Thought Leaders, Entrepreneurs & Business Owners.


Social ConTent CREATION

Thriving in the new era.  

With high-speed broadband and advancements in technology, not only has video become accessible to all, it is now being branded as the future of content marketing. As social media platforms continue to update their algorithms, they are placing higher rankings on video, over text. It only takes a quick scroll of LinkedIn to see the higher levels of engagement being received on video posts.

Filming your own high quality video for social media however, isn't as easy as it sounds. It can be overwhelming, time consuming and leave you deflated. We've created a 3 month mentoring program, that will demystify the filmmaking process and arm you with the skills and confidence needed to thrive. Not only will we teach you how to make your own high quality videos, we'll make the first 12 for you. We'll cover how be authentic on camera, scripting, lighting, composition, editing, recommend gear and develop a content strategy for your practice. Whether you're new to video or a seasoned creator, but not seeing the results this is for you.

“ There is a f**k ton going on in video right now, and it’s the #1 way to capture the attention of your audience. "

Gary Vaynerchuk, Serial Entrepreneur & CEO of VaynerMedia



“I worked with David and his team on a short positioning video for my new book, Smart Work. I was absolutely thrilled with the result.

David went way beyond the usual boring corporate video and created something that really made my story shine. He thought about every detail, and created an environment that made feel comfortable and look great.

Thanks David, you over-delivered”



Contact Us

It all starts with a conversation. Whether you have a detailed script, or no idea where to begin, you've come to the right place. We'll talk you through our process and help identify the right video for you.

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